My design for the packaging was so greatly appreciated that I was then tasked to expand on the packaging, pushing it to a full campaign project. For this, I created a series of Instagram graphics following the brand guidelines of YSL, as well as a promotional video animation, Google display ads, and mock-ups of how the interior of the store and pop-up stands should be created and displayed for the duration of this campaign. This was one of my favorite projects of mine because of how much I enjoyed working in the “YSL style”, incorporating a lot of white space, and utilizing simple, overlaying type, while also challenging myself to work comepletly in black and white to capture the masculinity of this product.