RMH MARKETING
I got the opportunity to strategize with the Ronald McDonald House (KC) to plan a content and marketing strategy for Mother’s Day, 2026. My concept was based on quality time outdoors, spent with family. This work for RMH taught me a lot about the why behind social media posts, developing a full social media brief, as well as concept statements and caption styles.
When creating my series of Instagram posts and stories, I based all of my design elements around a concept statement and social media brief, also created by me. I utilized the RMH greens and soft whites in their color palette to emphasize a calm, outdoor mood. I used lowercase type, round shapes, and cute hearts to give my designs a softer tone of voice.
STRATEGY
