1OF1 bRANDING 
My “1of1” branding project is one of my most extensive pieces of work. Starting with the conceptualization of my fictional brand. I wanted to create a brand that sells multi-thousand-dollar pieces, while also offering a very large selection of simpler, expertly crafted, luxury clothing at a much better price tag, while still maintaining the “luxury, European” logo appeal.
PROCESS
WEBSITE
When conceptualizing, and creating these assets, I wanted to ensure that the brand still felt somehwat minimal, while also being more stylish and expressive. I acheived this by utilizing intreguing white space but still using more complex patterns and mood capturing imagery. From brand colors, to typography, and asset creation: my decisions were made with the ultimate goal of bleding elevated, European designer aestetic with a artistic, expressive mood to create a new genre of designer clothes.
PRINTED ELEMENTS
STORE DESIGNBRAND STANDARDSThe ultimate goal for this branding project was a completed brand standards guide that covers everything from logo guide and usage, to typography, and mock-up store design. But of course it wouldn’t be a brand standards guide without countless assets, for this I created a business suite, packaging design, web layout, advertisements, products, store design, animation, and evena promotional brochure.
More 1of1
1of1 Advertising
Business Suite
1of1 Website