For the last portion of my work for 1of1, I wrapped up all assets for 1of1 in a 45-page, brand standards guide that covers everything from logo guide and usage, to typography, and mock-up store design. For the creation of my brand standards, I utilized white space, while using brand colors, intriguing layouts, and a lot of imagery to remind the viewer that 1of1 is still very much a stylish and expressive brand, while sharing minimal values.